THE WORK
THE HACKABLE BILLBOARD
How we poached the best of techies at the heart of India's Silicon Valley from the big four, with a thrifty and irresistible Hackable Billboard.
BOKU NIKAH COUPONS
A Mother's Day act for Heinz ABC Kecap (Indonesia), that furthers the role of men in the kitchen albeit in a loveable way.
DOGGO THOUGHTS FILTER
Ever wondered what your dog was thinking? We turned every doggo parent's wish into reality. And launched Future Generali's first Pet Insurance.
THE GIFTED (QR) RAKHI
Using QR technology to turn an age old emotional ceremony into an e-comm opportunity by making it a subtle and sweet gifting registry.
THE NOTICEABLE REPORT CARD
How we built a Report Card you just can't ignore at Jakarta's busiest school, to highlight Indonesia's ranking in the World Intelligence Rankings for children. A purpose close to the brand, whose primary value addition is the Omega 3 & 6 brain boosting nutrients present in it's canned sardines.
#SaveOurStrands
To launch the Kerastase Genesis line, with it's anti- hair fall properties, we created a game that incorporated the bottle as a hair fall arrester.
YOUR KINDA LOVE
A TVC that illustrates new age love and how our love for watching content matches that.
NOT FOR THE SAINT HEARTED
Relaunching the notorious Yezdi Motorcycles of old, with a campaign that brought the unsaintly legacy into the new millennium.
SOLITAIRE BRIDES
India's family jeweller turns a new leaf that straddles tradition and twists alike, with a film that brings the big fat Indian wedding to the millennial mindset.
THE WORLD OF WALLS
Walls Ice Cream had revamped its advertising by personifying the ice creams. We went all out on traditional media with it!
WATCHING IS THE NEW EVERYTHING
We live in an age that's all about watching. What better way to launch the more immersive laptop for watching than to celebrate this.
ZOUL
Putting the life into Women's Lifestyle Jewellery. For the launch of a new range from the esteemed house of Malabar Gold & Diamonds.
NAYE INDIA KE BADTE LOAD KE LIYE
Few things in print give as much pleasure as cracking a brand line that lives from campaign to campaign.
STAYZILLA PRINT
Building brand tone with a print campaign close to my heart for a warmer avatar of Airbnb.
CATHAY PACIFIC
Airline campaigns are real treats for art directors. Here's me doing my best to keep up the wonder and excellence.
VOLKSWAGEN PRINT
Launching Passat and Polo GT for the Indian streets with succinct headlines and hardworking sub-headlines.
OMKAR REALTY
A premium realty project deserves communication that upholds the tone, yet not forgetting amenities and features.
THE GREAT CHAP
A new age mock meat is being launched in the UK, based on the Indian soya chap. How do we get the Indian connect, with a very British flavour.
RCITY MALL
Bombay's biggest mall takes on e-comm with one daring newspaper campaign.
NAKED CLOTHING
Fashion brings out the best in advertising.
RUNWAL REALTY
A realty project that was for the uber rich and exclusive. Here's our pitch with a little help from reverse snobbery.
BASKIN ROBBINS
Ice-cream. Yes, we got free samples!
PARK AVENUE WORKWEAR
Why should high fashion get all the love? Workwear deserves our best too.
HILTON HOTELS
Hotels that a class above. A brand that has a tone set in stone. A campaign that we crafted with class and quirk.
STATE BANK OF INDIA
For the banker to every Indian. We cracked a campaign that's understood and enjoyed by every Indian.
BHIMA JEWELLERY
Every category deserves exploration. Every touch point for the brand needs its own charm. We ended up making a calendar that is to be remembered everyday.
BEVVY (APP LAUNCH)
Launching any brand is always special. When it delivers alcohol, its extra special. From strategy to creative to media, we saw this one take shape from genesis to full-bloom.
MAXLIFE INSURANCE
Post covid communication that came with its own dose of responsibility. At a scale like no other.
PAANCH ADHYAY (FEATURE)
My foray into the world of cinema that helped me truly live, breathe and dream film.
SLING
Rebranding for Bengaluru's biggest alcohol store.
OUR LITTLE MOMO STALL.
Yes, a friend and me started a momo shop early on. From logo to menu cards to packaging, it was a blast. And still gives me as much pleasure as any national TVC I've cracked.
MERU CABS
Tactical ads. Yes, even the most tactical touch points need delightful messaging and a touch of creativity.
MUJHE POWER HAIN!
Some spec work for Lenskart that unfortunately never saw the light of day, but was immense fun. And holds a special place in my heart.
HIMANI COOKING OIL
Spec work for a cooking oil brand that let me have a gala time working on lip smacking lines and slice of life insights.
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